"There are 7 million people in the U.S. are contributing content online through six or more activities (videos, photos, (micro-)blogs, wikis, social networks, posting ratings/reviews, tagging). Among them the heavy users (7% from all, half of them women, their average age being 33 years) on an average week are connected with 248 people. They are idling most of the day with several gadgets (pc, mobile device). The news they choose to spread can change the marketplace overnight with such scale that companies must tune in and be in a position to react quickly and decisively. In two years, the time used for communication has increased 18% while the time used for entertainment has gone down by 29%. "
I am not that surprised by the increasing time for communication since between 2006 and 2008 the Facebook hit the market. Before that only few of my friends were sharing in Internet, they did not have a home page or a blog, not that many were sharing photos either. In 2006 they were emailing: sending e.g. spam messages and boy was I lucky when they started to use FB for that - I finally got rid of it :). I am not interested of bad jokes or videos (read: entertainment), I'm interested about my friends so when then they started to use FB status updates for sharing their news I was addicted!
PS. If you buy the full report from Netpop research, you will learn also
- Public versus private sharing of Web 2.0 comments and content: who shares publicly online and what motivates their Web 2.0 involvement.
- A profile of six unique Web 2.0 brands: Digg, Flickr, LinkedIn, Twitter, Yelp and YouTube that compares the types of users and motivations that underpin the community found at each of these sites.