Wednesday, 16 May 2012

Crowdsourcing and Crowdfunding Explained

Now this is a nice video! It tells that using crowds for things is not a new idea but with help of Internet we can reach faster more people.
Not only the content but I also like the style of this video :).

Tuesday, 8 May 2012

Marketing communication trends from London by Dimar

Another Dimar presentation by Aarne Töllinen who recently visited Social media worl in London.
He was looking through B2B eyes and told us in a webinar that
- B2B companies should consider using Pinterest, Twitter, Google+, YouTube and blogs
- If you can choose between asset driven content aka products and human driven content aka expertise the latter is better
-blooming types of content are videos, emails and blog posts

Monday, 7 May 2012

Wärtsilä, a Finnish B2B company using social media

I recently participated Dimar seminar and found this presentation by Wärtsilä really good. It easily proves how also B2B companies benefit of social media.