Facebook has lately changed their settings: now the default option is that the third party applications can use your pictures when they are advertising something to your friends. One example told by Katri from Gemilo is that a dating service used a picture of a recently divorced lady with a text: "she´s available again and looking for company" (Does this sound familiar? Maybe because you have seen this video).
If you want to stay away from Facebook ads, do this:
Go to your Facebook main page. Choose Settings - Privacy - News Feed and Wall - Facebook Ads and from the drop down box, select "No One" and save.
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