Mashable awards and finalists 2011

Mashable let its readers to vote for the best services for the 5th time and here are the winners and finalists.

The Best Social Network was Facebook
(other finalists were Twitter, Badoo, Diaspora, Google+,Tumblr and Livejournal).

Up-and-Coming Social Media Service (a service that is currently experiencing major growth but has not yet received massive mainstream attention) was Crowdtap
(other finalists: Empire Avenue (my friends have just found this), Banjo, Trakt, Chime.in, Summify and my own favorite of these: Paper.li)

Must-Follow Business Personality on Social Media was Bill Gates
The winner was a business personality or executive who best uses Twitter, Facebook, YouTube, Google+, Tumblr or other mainstream social networking sites. The other nominees were Dave Kerpen, John Heald, Clara Shih,Sonny Ganguly,Avi Savar and Kathy Ireland)

Must-Follow Non-Profit on Social Media was The Trevor Project others being Teach for America, HRC, GLAAD, Joyful Heart Foundation, One Campaign and Fuck Cancer.

Must-Follow Politician on Social Media was Barack Obama others being Cory Booker, Ron Paul, Buddy Roemer, Bernie Sanders, Herman Cain, Narendra Modi.

Best Smartphone was iPhone 4S others being Samsung Galaxy SII, HTC Thunderbolt, HTC Sensation, Samsung Galaxy Nexus Prime, BlackBerry Bold 9900 and Motorola Droid Razr

Best Mobile Game was Super Junior Shake (best game designed for play on either a smartphone or tablet) others being Angry Birds, Parallel Kingdom, The Adventures of Timmy: Run Kitty Run, Cut the Rope, Pocket Legends and Cows vs Aliens.

Most Useful Mobile App was IMO Instant Messenger others being Zocdoc, eBuddy Xms, Trapster, Waze, Mobile Inspector and Wunderlist

Most Innovative Mobile App was Vlingo (others TagWhat, Mobile Inspector, Shopkick, Zaarly,#Gravity Social Client for Symbian and Gigwalk

Most Useful Tablet-Based App was Flipboard. Others: IMO Instant Messenger, Trulia, Slideshark, Quickoffice, Tripadvisor, Houzz and Flipboard

Best New Gadget was iPad 2
Others: Nintendo 3DS, Sonos Play:3, Kindle Fire, Samsung Galaxy Tab 10.1, Sifteo and Logitech Fold Up Keyboard

Viral Campaign of the Year was NoH8 Campaign
Others: Eventful.com/AlanJackson, Coca-Cola Where Will Happiness Strike Next, Occupy Wall Street, Old Spice, Kraft macaroni & cheese Twitter campaign and Diesel Facebook/QR Code campaign

Most Innovative Use of Social Media for Marketing was Coke

Others: Orabrush, Smirnoff Nightlife Exchange, Tower Heist – Heist It Back, RadioShack #Kindofabigdeal, Dominos Pizza and Diesel

Must-Follow Brand on Social Media was WWE

The Young Turks, Cirque Du Soleil, Sega, Carnival Cruise Lines, DKNY and CharityBuzz

Best Branded Mobile App was Domino’s Pizza USA
Robbie Williams App, Super 8, KRAFT iFood Assistant, Titan HTSE, GEICO BroStache and Glee by Smule

Best Social Good Cause Campaign was Be a STAR Alliance
Others: Joplin Tornado Info, Feed it Forward by Restaurant.com, Your Man Reminder, The Trevor Project, AT&T Texting While Driving and It Gets Better

Digital Company of the Year was WWE
Editor’s Note: Originally, we had defined this category “the top traditional (non-digital) company that has excelled in the digital space in 2011.” After considering the nature of the nominations, we broadened the category to include traditional, non-digital companies as well as agencies that are heavily utilizing digital in their operations.
Others: Progressive Insurance, Dominos Pizza, engage121, Likeable Media, Possible Worldwide and Big Fuel

Breakout Startup of the Year was GetGlue
Others: Manilla, Punchtab, Twilio, Taskrabbit, Zaarly and Codecademy

Viral Video of the Year was “Mr. Simple” starring Super Junior
Others: “eHarmony Video Bio” starring Debbie, “Friday” starring Rebecca Black, “Nyan Cat” starring Nyan Cat, “Super Bass” starring Sophia Grace Brownlee, “Talking Twin Babies” starring Ren and Sam and “Webcam 101 for Seniors” starring Bruce and Esther Huffman.

Best Music Service or App was Spotify

Others: Tracksfor.com, Fit Radio, Rhapsody, Pandora, Grooveshark and Rdio

Best Online Video Streaming Service or App was YouTube
Others: Boxee, NHL Gamecenter Live, Netflix, Hulu, Vevo and HBO Go

Most Social TV Show was MTV Roadies
This category honors the readers’ choice for the best broadcast or cable television show that utilizes social media in an innovative, memorable or integral way.
Others: WWE Raw, Pretty Little Liars, Attack of the Show, Supernatural, Bones and The Glee Project

Best Social Movie Campaign was Harry Potter And the Deathly Hallows
Others: The Muppets, Red State, The Big Lebowski Facebook Release / Milyoni, Rise & Shine: The Jay Demerit Story, Senna and The Inside Experience

Wikipedia rules from @prezi

Found this cool Prezi presentation among the most popular Prezis.

Wikipedia - The Rules on Prezi

Paper.li improvements

200 and 1 posts in this blog. Cool :).

In my social media trainings people often fall in love with Paper.li and think about the its possibilities. Just got an email telling about the improvements there are...

Improved Curation We increased the number of content streams, introduced new sources such as Google+ and RSS feeds and improved filtering to aid you in publishing your topic specific papers.

Publish it Bookmarklet
A nifty tool that empowers you to easily curate content from anywhere on the web into a current edition of your newspaper, as well as store that source for future editions.

Mobile Readers
We launched a native Paper.li iPhone app and introduced a web optimized mobile browser for iPhone and Android devices to support the growing demand in mobile viewing.

Community
Back by popular demand, we re-launched the Community blog. Read how publishers are using Paper.li to support ideas, promote awareness and build communities around topics and events.

New Home Page
Lastly, we launched a new front page that brings all the essentials into one place. This makes it easy to access the newsstand and blogs, and stay abreast of announcements.

So something for me to check too :). The Paper.li I publish is of course about dollhouses and miniatures and it is called The Mini Treasures Daily. People are so happy when they end up to this paper - and so am I :).

Thanks for the great service, Paper.li! :)

LinkedIn Demographics & Statistics - July 2011

Found this from SlideShare, interesting stuff!

LinkedIn Demographics & Statistics - July 2011

View more presentations from Amodiovalerio Verde

Top 100 Tools for Learning 2011 by Jane Hart

SlideShare has a stream where you can follow your contacts. Anne Rongas had found this one and I went through it too. The top 3 tools for learning were Twitter, YouTube & Googlen Docs. Check the others by yourself:

Top 100 Tools for Learning 2011

View more presentations from Jane Hart

So many socialnomics by @equalman

Now I'm confused. I posted an update about new version of Socialnomics video in July and just found out two new versions of it...



and a longer version:

Managing Customer Information and Knowledge with Social Media in Business-to-Business Companies by @jjussila

Here's a presentation I forgot to share from our SOITA project by Jari Jussila.

Managing Customer Information and Knowledge with Social Media in Business-to-Business Companies

View more presentations from Jussila Jari

Rules of Engagement: How Gamification is Changing the World by @margaretwallace

Game is the new normal says Margaret Wallace. You may say you are not playing the social games - but are you SURE about that?

Rules of Engagement: How Gamification is Changing the World

View more presentations from Margaret Wallace

A Visual Guide to B2B Facebook Pages by HubSpot Internet Marketing

Are you working in B2B field? Do you think Facebook is not for you? Think again and watch these slides. My company is also B2B and I do use Facebook a lot. :)

A Visual Guide to B2B Facebook Pages

View more presentations from HubSpot Internet Marketing

Innovation can be Trained by Slides that rock

Inspiring presentation about how you can learn to be more innovative.

Innovation can be Trained

View more presentations from Slides That Rock

Slides That Rock by Slides that rock

Sorry. You might noticed the previous blog update with no title or content but these slides (going to remove it). Sorry, had a quick finger, I meant to schedule it but pushed the wrong button. Today I am going through a SlideShare tour helped by my contacts there - they are recommending me what to watch. As I am PowerPoint super user I found this presentation nice - it helps me to create even better presentations. Maybe it helps you too...

Slides That Rock

View more presentations from Slides That Rock

Thoughts on today's social media by @miiaakkinen

Miia's presentation interesting thoughts about today's social media plus a lot of good examples from Finnish companies.

Thoughts on today's social media

View more presentations from Miia Äkkinen

Social Intranets in Social Business by Lee Bryant

Lee's presentation about typical intranet problems and how to solve them with social intranet platform. Sounds familiar?

Social Intranets in Social Business

View more presentations from Lee Bryant

Twilk & Twitdemic

I just joined Twilk to get background images like this from Twitter. While I did it I found a new service in alpha phase called Twitdemic. I applied for the service and am now waiting if they accept me. The service promises:

Show your Followers some Love - Feature your most active and engaged followers on your background

“I am relatively sure that Twitdemic is my most majestic creation. It just edged out Bacon, and I could not be more proud.”

The Almighty
Founder & CEO
Known Universe & Humankind

Rock a Leaderboard
Show off your best followers, Updated daily, even post your leaderboard on your blog or site!

Measure what Matters
Our magical algorithm automatically monitors keywords, phrases, hashtags, usernames, RTs, and more to determine follower rank

Fantastic Way to Engage
This is more than a leaderboard. It finds and identifies your most loyal followers. A great platform for contests, increasing RT rates, increasing Follower count, building your community, and general online presence. Get creative with it!

I am waiting to see what happens...

What the F8 Facebook Changes Mean for Marketers

Found this through @Rautasilta, thank you :).

The changes in Facebook are big and it is harder to get into fans´ stream than it use to be. It seems that Facebook hates automated content, e.g. via Twitterfeed. I don´t like it as I want to get all the content I have "ordered" by liking a page or by friending a person. Why can Facebook decide what they will show me? This is why I like Twitter more - I still see the content (e.g. news) I have ordered, not only content Twitter has been paid for. :P

What the F8 Facebook Changes Mean for Marketers

View more presentations from Ben Gaddis

Digital presence in social media by @saurau

Well done Linda, I like your style so much :).

Digital presence in social media

View more presentations from Linda Saukko-Rauta

Rethinking education

I need fruit for a thought for education professionals and remembered I had posted this video earlier. Two years ago that is. A long time in Internet. So I needed to find a newer and neater video and checked the channel where I found this: . If you know better videos about the subject, shoot me with a link will you? :)

Referral Key: Are you taking on new clients?

Today I got an email asking me:

Are you taking on new clients?

Well, hell yea I am!

Hi Johanna,

If you're taking on new clients, I'd like to include you in my private referral network to send you business leads through Referral Key.

Please accept my invitation below. Thanks!

Best,
NN
Company Name
City
+358...

View invitation from NN

"The new, fast growing networking website is using the power of communication to help small businesses build powerful referral networks online." - Boston Business Journal

If you do not wish to receive this type of email from Referral Key, please click Unsubscribe.

This looked so much about a spam message I almost skipped it. But as there was a name of a person I appreciate I looked further and did a Google search about Referral Key.

Some social media specialists join every new SM service but I am not one of them. I like to sit back and wait to see if the service will survive after the first hype period.

So I learnt to know that in this service I can get leads if I pay for them and I can get paid if I help others get leads. Not sure if I want to do it - at least via a service like this. I rather help a friend (in Finland we have this thing called Friendtrepreneurs) give a favor from a favor. If someone I don´t know well enough offers me 10$ for a lead I do not bother.

I think these lead contracts work best when they are agreed between two partners. So if you´d like me to give you leads for your social media platform or service, contact me and introduce your product for me. If I like it I start recommending it to my customers and everytime you get a new customer through me I´ll get a fair reward. And the other way around, whenever you recommend me for a training, a workshop or a content creation project in social media, you will get a reward from me. None of us would do this only for money as there´s our own reputation on the table - we only recommend things we believe in.

So for now I stay away from Referral Key and trust my contacts to recommend me even without a dedicated service like this. And we still have LinkedIn for recommendations...

Again @Facebook changes - for worse that is

I hate when Facebook keeps changing, it seems that it is always for worse. During the past few days I noticed 2 changes:

1. I had sent a friend request (by accident, I did not know her) to someone. Now I see in my stream that she has got new friends. I am not accepting all friends and I truly hate if those people I am not accepting will get notifications that I am friending X and Y but not them. I am not sharing my friends in public, why should I share it to people I do not want to friend?

2. I used to see what my friends are writing to walls of Facebook pages I like too. Now I see what they write to other pages too which is irritating me. I am not interested of them! If I would, I would like the same pages they are! And there´s no way to unfollow those notifications!

Blah. Would be really surprised if someone from Facebook would answer me or even better, remove these features.

Bloglovin

Follow my blog with Bloglovin

Introduction to Google+

Maybe it is the summer time, maybe it is Google Wave and Google Buzz but I did not get so excited about this new service. Looks nice but still: how to get people hooked from the services they are already using? I am kind of tired of Facebook already and would like to get a new service where to discuss with different groups of my life. Diaspora seemed promising but it did not get the users.

So good luck Google+, I wont be one of your first users but if you get even 30% of my contacts in, I'll be there too. :)

Social Media Revolution 2011 by @equalman

Thank you again Erik Qualman for the video, nice that you updated it :)

Why social by @stuartmcintyre

Good ideas about social collaboration, me2.0, serendipity, collaboration tools...

Why social?

View more presentations from Stuart McIntyre

Nokia Digital Transformation by @chriss35

Web is big in APAC and Chris Schaumann is telling about how Nokia´s using it in this slide show.

Nokia Digital Transformation

View more presentations from Chris Schaumann

How to Win Friends and Influence Bloggers by @jrick

I had some business to do in SlideShare while I saw this on the main page. Good stuff worth browsing about blogs!

How to Win Friends and Influence Bloggers

View more presentations from Jonathan Rick

Some LinkedIn stats

And I'll continue with LinkedIn (data from the same source, Socialbakers)

Top-50 countries (showing them all as there were not more, for Facebook there were 211 countries listed)
# country users penetration Pen%
1. United States 47 508 959 155 388 440 15.31%
2. India 9 796 249 25 726 380 0.84%
3. United Kingdom 6 487 004 30 675 020 10.40%
4. Brazil 4 330 359 18 287 120 2.15%
5. Canada 3 982 296 17 862 080 11.80%
6. Netherlands 2 691 560 4 392 060 16.04%
7. France 2 449 874 21 951 000 3.78%
8. Australia 2 116 473 10 058 600 9.95%
9. Italy 1 888 028 19 163 680 3.25%
10. Spain 1 827 759 13 843 060 3.93%
11. Mexico 1 370 625 26 108 560 1.22%
12. China 1 221 773 381 600 0.09%
13. Argentina 1 218 155 14 050 240 2.95%
14. Germany 1 177 625 19 101 700 1.43%
15. South Africa 1 150 498 3 777 440 2.34%
16. Belgium 858 359 4 114 880 8.23%
17. Sweden 717 815 4 234 540 7.91%
18. Denmark 698 441 2 673 120 12.66%
19. Pakistan 679 282 4 371 700 0.38%
20. United Arab Emirates 626 125 2 231 240 12.58%
21. Philippines 615 210 22 682 100 0.62%
22. Portugal 582 126 3 680 160 5.42%
23. Turkey 554 118 27 554 780 0.71%
24. Singapore 539 953 2 581 280 11.49%
25. Indonesia 520 717 36 413 540 0.21%
26. Switzerland 489 899 2 547 160 6.43%
27. Ireland 475 050 1 879 600 10.28%
28. Israel 470 220 3 337 900 6.39%
29. Malaysia 459 971 10 451 380 1.76%
30. Norway 445 413 2 543 940 9.52%
31. Poland 428 167 6 135 100 1.11%
32. Russia 423 281 4 297 860 0.30%
33. Romania 418 128 3 200 960 1.90%
34. New Zealand 393 021 1 908 420 9.33%
35. Saudi Arabia 373 658 3 833 320 1.45%
36. Japan 339 384 3 351 240 0.27%
37. Egypt 335 124 7 372 760 0.42%
38. Hong Kong 304 541 3 606 000 4.30%
39. Finland 290 298 1 934 420 5.52%
40. Greece 250 147 3 288 940 2.33%
41. Thailand 195 469 10 137 640 0.29%
42. Ukraine 191 974 1 407 440 0.42%
43. Czech Republic 170 083 3 416 460 1.67%
44. Hungary 139 858 3 243 600 1.40%
45. Bulgaria 123 926 2 026 180 1.73%
46. Croatia 117 728 1 350 120 2.62%
47. Qatar 104 908 311 860 12.48%
48. Kuwait 104 802 735 420 3.76%
49. Jordan 100 772 1 576 340 1.57%
50. Bahrain 60 381 281 200 8.18%

And 9 countries with over 10% of population in LinkedIn
# country users penetration Pen%
6. Netherlands 2 691 560 4 392 060 16.04%
1. United States 47 508 959 155 388 440 15.31%
18. Denmark 698 441 2 673 120 12.66%
20. United Arab Emirates 626 125 2 231 240 12.58%
47. Qatar 104 908 311 860 12.48%
5. Canada 3 982 296 17 862 080 11.80%
24. Singapore 539 953 2 581 280 11.49%
3. United Kingdom 6 487 004 30 675 020 10.40%
27. Ireland 475 050 1 879 600 10.28%

Some Facebook stats: 4*top 12 countries

I am looking for some Facebook stats for my presentation so I looked from the past month at Socialbakers.

Top 10 countries by the amount of Facebook users:
# Country Users Growth Pen.
1. United States 155 388 440 +5 186 600 +3.45% 50.09%
2. Indonesia 36 413 540 +607 420 +1.70% 14.99%
3. United Kingdom 30 675 020 +1 528 620 +5.24% 49.20%
4. Turkey 27 554 780 +637 920 +2.37% 35.42%
5. Mexico 26 108 560 +1 198 040 +4.81% 23.21%
6. India 25 726 380 +1 832 580 +7.67% 2.19%
7. Philippines 22 682 100 +1 158 740 +5.38% 22.70%
8. France 21 951 000 +800 720 +3.79% 33.89%
9. Italy 19 163 680 -62 820 -0.33% 32.99%
10. Germany 19 101 700 +313 800 +1.67% 23.21%
11. Brazil 18 287 120 +2 311 120 +14.47% 9.09%
12. Canada 17 862 080 -674 440 -3.64% 52.91%

Countries with over the half of the population in Facebook (12):
# Country Users Growth Pen.
174. Monaco 26 640 -3 280 -10.96% 87.10%
208. Falkland Islands 1 920 -300 -13.51% 75.41%
110. Iceland 202 440 1 560 +0.78% 65.53%
172. Faroe Islands 28 060 1 840 +7.02% 57.20%
186. Gibraltar 16 100 -1 600 -9.04% 55.75%
46. Singapore 2 581 280 103 120 +4.16% 54.91%
48. Norway 2 543 940 -14 400 -0.56% 54.40%
12. Canada 17 862 080 -674 440 -3.64% 52.91%
33. Hong Kong 3 606 000 -52 020 -1.42% 50.86%
114. Brunei 198 860 -7 900 -3.82% 50.34%
123. The Bahamas 156 100 1 000 +0.64% 50.29%
1. United States 155 388 440 5 186 600 +3.45% 50.09%

12 countries most eager to join Facebook
# Country Users Growth Pen.
159. Libya 45 880 13 280 +40.74% 0.71%
212. Nauru 240 40 +20.00% 1.71%
66. Lebanon 1 316 540 208 700 +18.84% 31.91%
165. Guinea 33 020 5 220 +18.78% 0.32%
138. Central African Republic 80 900 10 980 +15.70% 1.67%
179. Saint Kitts and Nevis 21 780 2 920 +15.48% 43.65%
177. Burundi 22 180 2 960 +15.40% 0.22%
61. Vietnam 1 500 780 194 220 +14.86% 1.68%
17. Thailand 10 137 640 1 303 720 +14.76% 15.27%
158. St. Lucia 46 700 6 000 +14.74% 29.02%
11. Brazil 18 287 120 2 311 120 +14.47% 9.09%
153. French Guiana 50 500 6 140 +13.84% 21.43%


12 countries most eager to quit Facebook
# Country Users Growth Pen.
213. Vatican City 20 -180 -90.00% 2.41%
211. Aland Islands 780 -3 260 -80.69% 2.82%
210. American Samoa 980 -1 480 -60.16% 1.49%
188. US Virgin Islands 15 640 -6 100 -28.06% 14.25%
98. Qatar 311 860 -117 720 -27.40% 37.09%
183. Seychelles 17 300 -6 220 -26.45% 19.58%
207. São Tomé and Príncipe 1 980 -440 -18.18% 1.13%
175. Cayman Islands 24 400 -5 340 -17.96% 48.60%
202. Anguilla 5 520 -1 120 -16.87% 37.38%
197. Mayotte 8 280 -1 600 -16.19% 3.58%
170. Antigua and Barbuda 28 220 -5 240 -15.66% 32.53%
192. Turks and Caicos Islands 11 760 -2 180 -15.64% 49.98%

Global, Local, Personal (2011) by @dicole

Now this was cool! Loved the visuals, go Teemu & co :).

Russia digital by Andrei Anischenko

Update: changed the material...

Found this really interesting material from my friend's company's Facebook page, do follow Infokone if you are interested about social media & marketing in Russia.

Russia digital by Andrei Anischenko

View more presentations from GRAPE digital agency

Social Media & frands

Choose your friends wisely. One of my friends, Minna, shared a link to this presentation in her Facebook and boy did I like it. :) There's a lot of old information but nicely presented as well as a new term: FRAND = FRiend + brAND .

Check it yourself!

Social Media

View more presentations from Internet Marketing & Business Solutions

The recipe for the Recommendation: Spice it Up with the Social Media Metrics

Need to study this presentation by Riku Vassinen later but as it seemed interesting I added here already. Did you like it?

The recipe for the Recommendation: Spice it Up with the Social Media Metrics

View more presentations from Riku Vassinen

Use @Manymoon at @LinkedIn

Interesting new tool to be used either in LinkedIn or in Google Apps. Any of you using this? Do you recommend it?

Social Media for Interior Designers by @GeorgianneBrown

This presentation is meant for Interior Designers but it contains good information for others too.

Social Media for Interior Designers

View more presentations from GeorgianneBrown

LindaLor: How to easily extend a photo's background for #PowerPoint

I am starting a new collaboration project with Outi Lammi who has published quite many books e.g. about MS Office tools. She is such a pro I am just thrilled about this possibility! In her blog she shared a practical trick for PowerPoints and even though it is not the topic of this blog I am sharing it too. The video was made with Screenr, a service I have planned to familiarize myself soonish.

And about our project: you just need to wait... :)

How To Be An Awesome Community Manager by @princess_misia

Another great presentation :).

How To Be An Awesome Community Manager

View more presentations from Marta Majewska

How To Be Awesome On Twitter by @princess_misia

Kokosome gave a hint about great presentation - I love the style of this! Being personal never hurts - nor sharing awesome content.

How To Be Awesome On Twitter

View more presentations from Marta Majewska.

Spice up your brand

Old Spice got a lot of visibility with this campaign. Not a wonder. :)

10 Commandments of Community Management (2011)

Being known by a service is nice, isn't it? LinkedIn just recommended me this one-hour-old presentation (!) - how did they knew I'd like it? Dunno but I did, hope you like it too. :)

10 Commandments of Community Management (2011)

View more presentations from Get Satisfaction.

Nokia & Microsoft announce partnership

This can't be a surprise to anyone...

SciPlore MindMapping: Manage your Literature, PDFs (inlcuding Bookmarks) and References

Interesting tool for writing academical papers.

10 Top Innovation Trends by 100 Innovators

Another slide set - about innovation trends.

10 Top Innovation Trends by 100 Innovators

View more presentations from The Fifth Conference.

Redweb Innovation 2010

My customers are interested in starting to use SlideShare for their slides so while I looked suitable content for them I found this from the top content. Redweb got an award for being an innovative company last year. So what did they do? Let them tell you:

Redweb Innovation 2010

View more presentations from David Burton.

Social media & B2B - great videos

I first bump into this video which got me excited - this is just the right time to live in this world (we just need to resolve some big problems):



I wanted to see more and found this:



Which lead me to this brilliant video:



I just love YouTube!

Customizing the new FB profile

Found this via Sotku Oy - Schweppes has made a cool application for us to customize our profiles. Looks nice.

you need to get off facebook

As a social media professional I can't get off Facebook even if I wanted. But lately I have been removing a lot of so called friends (e.g. people who were not sharing with me or who I have never met IRL) and also unliked (fan) pages. Makes me feel good. :)

Ogilvy On: Social Media for B2B Companies

As said, I'm starting to research B2B companies using social media in innovation and while I do it I collect some stuff also here.

Ogilvy On: Social Media for B2B Companies

View more presentations from 360 Digital Influence, Ogilvy PR Worldwide.

SOITA - research is starting

I am now blogging more in Finnish than in English - it used to be the other way around. On Monday I how ever blogged about something I want to share in this blog too and to make a quick post I used Google translator to translate the text in English. So if this sounds weird, blage big G :).

My longtime dream has come true: I will continue my studies after ten years. I graduated from master's degree from the University of Tampere, majoring in statistics and even if I conducted a my studies pretty soon, I did not want to continue my studies then. A couple of years ago, during the Christmas holiday, I realized I wanted to do postgraduate studies relating social media tools.

Soon after I got more to think about, Nokia announced to leave the city of Jyväskylä and I began to focus on my new career, I jumped through Protomo to Ambientia and started a company of my own. In the background I was thinking about the studies and participated quite many seminars. E.g. last spring, the University of Jyväskylä organized a seminar about digital innovation which is the same subject I am now concentrating. I feel myself lucky to be able to decide how I use my time - and now half of my week goes to my new work at the university.

On Monday I started as a project manager in the Tampere University of Technology, Information Management and Logistics Department . Our project is called SOITA (social media as part of innovation process in customer interface). The project lasts two years and it focuses on B2B companies. Our our goals are not only to create companies good practices and encouraging examples but also disseminate them widely to Finnish organizations.

If you have something similar going on, do not hesitate to contact me, e.g. by johanna dot Janhonen at tut dot com.

Happy New Year! I do hope your dreams come true too:).

Finnish Facebook study

A Finnish city magazine called City-lehti made a Facebook study in the end of last year, here are some highlights from it. They got over 500 answers, 94% of them used Facebook, 65% were female and the median age was 28.

10% had fake their Facebook name,
4% had complained about their boss in facebook,
2% wanted to leave Facebook
68% had used fb when they had drunk - and 13% regrets it ;)

In Facebook profile
69% told their age
43% their education,
39% their favorite movie,
37% their spouse,
35% their job,
28% their favourite book,
23% their religion
20% their location
10% their political view and
7% home address

Who would they show their Facebook profile?
89% to their spouse
74% to colleagues,
72% parents,
45% grandparents,
44% boss

Female vs male comparision:
removed friends 86%(F) vs 49%(M),
blocked updates 52% (F) vs 43% (M),
found sex partner 9% (F) vs 13% (M)

It would be quite interesting to see if the results vary a lot from country to country :).