Mainostajien liitto (association of advertisers in Finland) published their Mainosbarometri (ad barometer) study yesterday, they are doing the same study twice a year to their members.
Next year the advertisers are going to use their money especially to net advertisement, radio, and direct advertisement. 65% of the participants are planning to use social media (like YouTube, Facebook and Twitter) and 74% of them more than this year. The challenge in net advertisement is that the results are difficult to measure.
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