Social media is like a bonfire

If advertising is like a fireworks, social media needs firewood to stay alive. I just love these metaphors: simple and true. Enjoy the slide show!

Advertising Fireworks, Social Bonfires

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Social media revolution

You better be ready for social media, it can´t be stopped anymore...

It´s all about making your customers happy

This is so obvious that is already ingenious. Do you want your customers be happy or unhappy? Happy people talk about you (so does unhappy people...), they are happy to pay more about your products, they are loyal and they do the marketing for you.

Happiness as Your Business Model

View more documents from Tara Hunt.

PS. I added new label for wom = word of mouth.

Yellix - see caller´s Facebook status

This is so cool feature :).

Sharing a wedding in web2.0 way

Last Saturday there was a wedding in my family. The wedding was beutiful (as well as the couple) and very well organized but still I was surprised by the way they wanted to share the photos after the wedding.

Now that everybody has digital cameras they could easily email them to the couple or burn them to a cd. Or they could upload them to their own photo services and send the link to the couple. But does this really sound easy?

They chose better way: they set up a secured server and printed instructions to the guests: this is the url, here´s the account details, choose upload and go. WOW. Just wow.

-Now I can see all the pictures uploaded (by people I don´t even know)
-I can choose the best pictures to be printed to my album (instead of my own)
-I can tag or comment the photos and
-I can order RSS feed to see the new pictures :)

No wonder the service they used has got a web2.0 award: check Zenphoto for yourself when there´s a big party near you. :)

Do you want to represent a dating service in Facebook?

Facebook has lately changed their settings: now the default option is that the third party applications can use your pictures when they are advertising something to your friends. One example told by Katri from Gemilo is that a dating service used a picture of a recently divorced lady with a text: "she´s available again and looking for company" (Does this sound familiar? Maybe because you have seen this video).

If you want to stay away from Facebook ads, do this:

Go to your Facebook main page. Choose Settings - Privacy - News Feed and Wall - Facebook Ads and from the drop down box, select "No One" and save.

Buying and recommending products using Social media

I saw a video called Blank in Youtube. First it felt funny because of the example used: to buy a Blank or a Blank but actually it was a good example: you can choose the brands yourself - Coke vs Pepsi, Toyota vs Mercedes, Nokia vs Iphone...

So how is buying decision done? You search for information from Internet and from your friends. And when you are using the product you start talking about it in different forums in Internet and also in real life as an advocate.

At the moment I´m talking about different amusement parks in Facebook. First I studied a theme park´s home page and then asked my 150+ contacts if they are recommending it. I trust more to them than the official truth by the seller and in few minutes I got answers. And when a friend is reporting that they have visited a park I´m asking for comments - was it worth the investment?

This is the way people are making the decisions nowadays - with help of social media. Would you like me to help in reaching your advocates? If so, you can find me e.g. from LinkedIn - with 33 thumbs up :).

Fail Whales @ Twitter

Twitter has a gold finger - even their fail message is super popular. See the things inspired by the Fail Whale .

And then another episode of SuperNews featuring Twitter:



I just love the way they are presenting Twitter! :)

Social media expert @ Youtube

What Is A Social Media Expert? Great definition for an expert. :D



I call myself as social media expert as well and why is that? I´ve been a community manager since 2002, I have been blogging for 4 years, I own two wikis, I am networking via Facebook, LinkedIn, Twitter, Delicious (...) and the last 3 years have been bringing (defining and planning the usage, training, coaching and supporting) social media tools to Nokia.

Is it enough? :) My next job will be also about social medias - just like yours! Social media is going to change the work for all of us that´s sure...

Blog terminology

I read a book by Janne Matikainen: "Verkko Kasvattajana" (2008). In the end of the book there´s a term bank which was quite interesting. I now share the blog terms:

-Blog, a web log, is a web page containing topical content, old entries stay unchanged, there can be one or more bloggers and usually people can comment the blogs.

-Audience blog is hosted in a blog portal provided by a media company to be used by its audience or readers.

-Citizen blog is a blog hosted by someone who wants to affect to the society

-Clog, a corporate blog, is a marketing blog hosted by a company

-Community blog, a web environment where users add content (discussions, pictures, links, videos, music) and communicate in many ways. E.g. MySpace, Facebook and IRC-Galleria belong to this class.

-Flog, a fake blog, is an anonymous marketing blog hosted by a company

-Journalist blog is a blog hosted by a professional journalist published either in a media page or else where. It contains more topical than personal content.

-Media blog is hosted by media, it is concentrated to themes like occasions, opinions, comments or tests. It is controlled by the editor staff and is a part of the other web content the media company is providing.

-Microblog is a web service to which you can send messages from e.g. a mobile phone, www page or messenger. The entries are typically short and very often the location is shared. (Twitter is the most known microblog at the moment but also Facebook contains microblogging services. Finnish Jaiku and Qaiku are also microblog services.)

-Moblog, a blog updated via a mobile phone. (My very first blog started 4 years ago was a moblog - it made it possible to post about anything on the go - I didn´t need to wait until I was home. Moblog is good for e.g. photo blogs and microblogs but when ever you write a long entry with lot of links it might be easier to use a pc for blogging.)

I checked also Wikipedia´s Blog terms page and some additions from it:

-Audioblog, a blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. (cf. podcasting)

-Blawg, a law blog.

-JukeBlog, a music blog of tracks from a specific genre or theme.

-Milblog, is a military blog while Warblog is blogging about war

-Mommy blog, a blog featuring discussions especially about home and family.

-Multiblog, a blog constructed as a conversation between more than two people.

-Phlog, photoblog, contains mainly photos

-Spam blog, a blog which is composed of spam, "doesn't add any written value."

-Vlog, a video blog, is hosted by a vlogger, a video blogger