Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts

Thursday, 25 March 2010

The Advertiser and The Consumer

Beware: selling is not what it used to be...

Friday, 25 September 2009

Social media & marketing: evolution or revolution

Another nice presentation found through Minlii, thank you. :)

I noticed a new definiton for a generation: generation C, C as Community, Co-creation, Connected, Consumer 2.0.

Advertisement 2.0

Mainostajien liitto (association of advertisers in Finland) published their Mainosbarometri (ad barometer) study yesterday, they are doing the same study twice a year to their members.

Next year the advertisers are going to use their money especially to net advertisement, radio, and direct advertisement. 65% of the participants are planning to use social media (like YouTube, Facebook and Twitter) and 74% of them more than this year. The challenge in net advertisement is that the results are difficult to measure.