Marketing communication trends from London by Dimar

Another Dimar presentation by Aarne Töllinen who recently visited Social media worl in London.

Marketing communications 2012 / Aarne Töllinen

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He was looking through B2B eyes and told us in a webinar that
- B2B companies should consider using Pinterest, Twitter, Google+, YouTube and blogs
- If you can choose between asset driven content aka products and human driven content aka expertise the latter is better
-blooming types of content are videos, emails and blog posts

Wärtsilä, a Finnish B2B company using social media

I recently participated Dimar seminar and found this presentation by Wärtsilä really good. It easily proves how also B2B companies benefit of social media.

Wartsila in social media

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